Case Studies
http://www.dataoncall.com
Data on Call provides a comprehensive suite of outsourced fax services to improve the efficiency, reliability, and cost-effectiveness of business-critical fax communications. Their internet fax services, offering fast and easy implementation, enable companies to dramatically reduce costs, while improving service levels and performance.
Challenges
Data On Call as a leading outsourced provider of web-based fax and electronic document delivery services came to SEOHits.com for search engine optimization. Being in a competitive industry dominated by EFax, the main challenge was to rank it high for important industry related keywords and most importantly establish the site as a contender for generic keywords that defined their business. Such as fax broadcast, web fax, internet fax service etc.
Solution
As a technology company Dataoncall.com optimization was a gratifying challenge. I treated the website optimization by carrying deep level linking, tags optimization and fine-tuned content by keyword ration. Press releases we written to support the new keyword efforts and ranking. As a result of the ranking improvements after the first 6 to 8 months of optimization and consequently the company was acquired by Efax.com
Rankings as of 05/2004
|
Search Engine |
Keyword |
Rank |
Competition |
| Google |
online fax |
5 |
596,000,000 |
| Google |
online email to fax |
4 |
165,000,000 |
| Google |
internet fax service |
9 |
197,000,000 |
| MSN |
online email to fax |
1 |
21,116,546 |
|
